Product Description

• Mineral-rich formula with hydroxyapatite for natural enamel support

• Fluoride-free, SLS-free and made with clean, gentle ingredients

• Naturally sweetened with xylitol and stevia

• Infused with menthol and natural mint for long-lasting freshness

• Gentle on sensitive teeth and safe for everyday use

Dimples Hydroxyapatite Toothpaste is a fluoride-free, mineral-based alternative designed to support tooth health and strengthen enamel naturally. Using hydroxyapatite — a biomimetic form of the mineral that makes up 97% of tooth enamel — this formula helps remineralise and protect teeth without harsh chemicals or artificial additives.

With a smooth texture, mild foaming and a fresh natural mint flavour, it leaves your mouth feeling clean and refreshed. Sweetened with xylitol and stevia, and free from SLS, this toothpaste is ideal for those seeking a more natural oral care routine that doesn’t compromise on performance.

Why you'll love it

We love this clean and effective alternative to mainstream toothpastes — it's gentle, refreshing and powered by nature’s own tooth-building mineral. Whether you're looking to avoid fluoride or simply want a fresher, cleaner oral care option, this one ticks all the boxes.

Enriched with hydroxyapatite to naturally support enamel and fight sensitivity.

Country of Origin
Ethically sourced and formulated in the EU.

Our Sky-high Standards

Here at WellEasy we have the highest standards in the industry. All our brands meet our 3 pillar criteria - 300+ never ingredients, organic and regenerative whenever possible, and member approved.

Ingredients

Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Calcium Carbonate, Xylitol, Cellulose Gum, Stevioside, Mentha Arvensis Leaf Oil, Menthol, Aroma (Natural Mint)

Nutritional Information
Not applicable.

Additional Information
Advisory Information:

Suitable for adults and children over the age of 6. If sensitivity persists, consult your dentist.

Remember to:

Keep out of reach of children. Store in a cool, dry place with the cap tightly closed.

Directions:

Brush thoroughly twice daily, or as recommended by your dental professional. Do not swallow.

Legals:

Snackcess Ltd (trading as Welleasy) is not the manufacturer of the products sold on our website. While we work to ensure that product information on our website is correct, manufacturers may alter their product information. Actual product packaging and materials may contain more and/or different information than shown on our website. If you have any specific product queries, please contact the manufacturer. This notice does not affect your legal rights.