WellEasy vs. Planet Organic: Shopping For Healthy Groceries
Choosing where to buy your organic and health-focused food products can be a daunting task.
If you're shopping around in any high street retailer or supermarket you might find yourself checking labels, searching for products at the back of the store, or being hit with promotions on unhealthy items wherever you turn.
Fortunately, there are a growing number of options on the market today to help improve this experience..
Two popular options are WellEasy, a membership-based online store for health and wellness products, and Planet Organic, a brick-and-mortar chain of organic supermarkets in London.
Both WellEasy and Planet Organic carry a range of over 4000 of the best healthy groceries and products. Both have high standards when it comes to sourcing of products and both claim to be a one-stop-shop for healthy living.
A crucial difference however is that WellEasy has a unique membership model and operates solely as an online store. In doing so, they are able to pass over savings to their members of up to 35% off RRP, whereas Planet Organic prides itself on premium products and prices in more affluent London boroughs.
With WellEasy, you get the convenience of being able to shop and speak to customer support 24/7, saving you time and money and having everything delivered to your door.
This blog will compare the benefits of being a WellEasy member to shopping at Planet Organic, and help you make an informed decision about where to source your healthy groceries.
Planet Organic may not be the most convenient
As an online platform, WellEasy offers the ultimate convenience for customers who prefer shopping from the comfort of their homes.
Members can browse and purchase products 24/7, without having to worry about store hours or travel time.
Additionally, WellEasy offers free nationwide delivery over £39, making it accessible to customers who may not have a Planet Organic store nearby.
While shopping at Planet Organic requires visiting a physical store location, it can still be a convenient option for those who prefer to handpick their groceries on demand and enjoy the in-person shopping experience.
Customers can benefit from knowledgeable staff and have the opportunity to interact with products before purchasing.
However they have recently closed their online store and solely operate in weekday trading hours from their 13 locations.
Overpaying for Healthy Groceries
Planet Organic, being a brick-and-mortar retailer, has to contend with higher operating costs, including store rental and staffing, which can reflect in their pricing.
This is also why they tend to locate themselves in more affluent neighbourhoods of London as opposed to every high street.
While they do offer a loyalty card program that provides discounts to frequent shoppers, the savings are not as significant or consistent as those enjoyed by WellEasy members.
However, for those who value the experience of shopping in-store and don't mind paying a bit more for the convenience and immediacy of having products in hand, Planet Organic remains a viable option.
When it comes to pricing, shopping for healthy groceries on WellEasy typically offers more competitive rates compared to Planet Organic.
As an online store, WellEasy has the advantage of fewer overhead costs, working directly with suppliers, and creating savings that are often passed on to the consumer.
Moreover, the platform frequently hosts sales and promotions, allowing members to take advantage of additional savings.
Additionally, the WellEasy Rewards Program offers an opportunity for members to earn points on each purchase, which can be redeemed for discounts on future orders, effectively reducing the overall cost of shopping.
The below is a comparison of the same shop at WellEasy compared to that at Planet Organic (2023):
The WellEasy Way: Shop Healthy Without Overpaying
With a unique focus on making healthy and wellness products more accessible, WellEasy has adopted a Costco / Amazon Prime style membership model as the heart of their service.
For an annual fee of £48 (£4 per month), being a member at WellEasy opens the door to an impressive range of benefits that can lead to significant savings over the course of a year.
If you regularly shop for health and wellness products, the membership easily pays for itself through exclusive discounts of up to 35% off RRP and free gift promotions available only to members.
Considering the potential savings from the free shipping on qualifying orders alone – depending on your shopping frequency and delivery costs, this could easily add up to more than the cost of the membership.
Additionally, each purchase accrues points through the WellEasy Rewards Program, which can be redeemed for discounts on future purchases.
If you spend an average of £100 per month on WellEasy, you could be saving close to £260 a year with WellEasy, effectively saving £212 after the membership fee.
In the long run, a WellEasy membership offers tremendous value, making it a cost-effective choice for anyone committed to a healthy lifestyle.
Curation is Crucial
Planet Organic stores offer a wide range of organic and health-conscious products as well.
They have a best-in-class buying team with an aim to being the first to showcase rising trends in health and wellness and new exciting products.
However, their product selection may be limited by store size and regional availability.
Despite this, customers can still expect to find a comprehensive assortment of groceries, supplements, and health and beauty products.
WellEasy features a slightly smaller array of health-focused products, including organic foods, supplements, eco-friendly household items, and wellness accessories.
Members have access to a diverse selection, which is regularly updated to include the latest trends in health and wellness and curated by in-house nutritionists.
Expert Advice and Resources
As a WellEasy member you get access to expert advice, wellness resources, and educational content 24/7.
This includes articles, recipes, video content, and even calls with a nutritionist ensuring that members have the support they need to make informed decisions about their health and wellness journey.
Planet Organic customers can take advantage of in-store events and workshops, as well as knowledgeable staff who can provide expert advice on products and health topics.
However, the availability of these resources may vary by location and be less extensive than what is offered through the WellEasy platform.
Chart Comparison
TrustPilot
TrustPilot is a platform where consumers can leave reviews, and scores reflect overall customer satisfaction.
Take Home Message
- Shopping for organic and health-focused products can be challenging, but WellEasy and Planet Organic have emerged as popular options.
- Both offer a diverse range of over 4000 healthy products, high sourcing standards, and aim to be a one-stop-shop for healthy living.
- WellEasy operates solely online, passing on savings of up to 35% off RRP to its members and offering 24/7 shopping convenience, customer support, and home delivery.
- Planet Organic caters to more affluent London boroughs with its physical stores, offering premium products at higher prices.
- Despite the convenience of handpicking groceries and accessing knowledgeable staff at Planet Organic, the closure of their online store and limited weekday trading hours may be inconvenient for some customers.
- WellEasy's online model reduces overhead costs which are passed onto the consumer. Regular sales, promotions, and a rewards program make it a more affordable option.
- WellEasy's membership model charges an annual fee of £48, offering exclusive discounts and free shipping. Regular shoppers can save around £212 annually.
- Planet Organic's product range can be constrained by store size and regional availability, while WellEasy curates a slightly smaller but trend-focused selection.
- For expert advice and resources, WellEasy provides 24/7 access, including consultations with nutritionists. Planet Organic offers in-store events, workshops, and advice from staff, though these resources might vary by location.
In summary, while Planet Organic provides an in-store experience and premium products, WellEasy's online, membership-based model provides cost savings, convenience, and extensive wellness resources, making it a cost-effective choice for those committed to a healthy lifestyle.
