Getting Sick During University Led These School Friends To Launch A More Affordable Organic Grocery Business
Having both fallen ill during university, Sonny and his childhood friend Josh had both decided to learn what living healthy actually meant. Listening to podcasts episodes with world leading nutritionists, and as many blogs as they could find, they soon encountered another huge problem.
Buying healthy and organic food here in the UK is difficult, confusing, and incredibly expensive — especially on a student budget. Having setups a few of their own companies during university, the pair decided to reunite back at Sonny’s family garage after graduating, and set out on a mission to make healthy living accessible for everyone.
Their first business stocked offices with healthy snacks or sent out care packages whilst everyone was working from home. From humble beginnings, they were fortunate enough to work with some amazing companies like Amazon, JP Morgan, MoneySupermarket and Deloitte. Despite the initial success they’d had together, something felt like it wasn’t quite right.
Making every effort to speak to their customers, the guys soon realised that they were doing nothing to really help these people live healthier. Some of the snacks they were sending out still had high sugar content and other unnecessary ingredients, and they were just ‘ticking a box’ for companies. As well as this, stories about the impact of poor lifestyle choices and Covid-19 were spreading everywhere. Obesity was thrown into the spotlight and the government endorsed and subsidised Vitamin D for the first time ever.
Knowing they had to do more, the pair went back to the garage once again, this time launching a revolutionary new membership model that could change access to healthy and organic groceries… for good.
When you become a member at WellEasy, you get access to an online expert-curated range of the best healthy and organic groceries, at up to 35% off RRP. And all of these awesome products are delivered straight to your door step. Members save on average £250 a year with WellEasy and for every new member that joins, they sponsor a free membership for a low income family, student, teacher, NHS worker or armed forces veteran.
Building an awesome community of people voting with their wallets, Sonny & Josh truly believe they can make healthy living accessible for all.